24 April 2007

CH-CH-CHEK it out....

Looks like Victoria's CH will be getting its other letters back this fall. From Channel Canada:

CanWest MediaWorks To Bring E! to Canada

On September 1, 2007, CanWest will bring one of the world’s definitive entertainment brands to Canadians across multiple platforms including broadcast, online, mobile, video-on-demand and satellite radio. As part of this agreement, CanWest’s current CH Network will be rebranded as E! beginning this fall.

...

Each station will also continue to serve its local audiences via local news and information programming. Concurrent with the E! launch, each station’s local content will relaunch with a refreshed on-air image under the banner of their historical call letters (CHCH News, CHEK News, CHBC News, CHCA News and CJNT Montreal). This is an acknowledgement of the depth of the connection that the stations have with their local communities – some for over 50 years.
This could be interesting, or it could suck. I guess it can't be any worse than what's there now...

1 comment:

Tim Bailey said...

Well, the way that press release is written, I can't really tell what this will look like in anything more than a vague, general way. Not that I have a TV anyway.