Now according to AllHipHop.com McDonalds [is] Hungry For Hip-Hop -- they are offering "money to rappers who include the sandwich’s name in a hit record by summer."
But Mickey Dees won't pay any cash up front -- just $1 to $5 per airplay of the song (400 downloads? no dice.) but as a result, they are "willing to allow the artists to determine how to incorporate the sandwich into their songs." CEO of Maven Strategies (the marketing company McD's has hired) says “We’re letting them creatively bring to life the product in their song.”
Umm, sorry guys but if my Big Mac came to life, I'd want my money back.
28 March 2005
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