As a rule, I don't wear ribbons or rubber bracelets, or poppies, or crosses, or much else that says anything about my beliefs, support, or alliances (aside from sassy t-shirts). I also don't generally play along with the other sheep when asked to "copy and paste this into your status update" so when status updates among my Facebook friends started showing up as a single word that was a colour, I was suspicious. When it was revealed to be viral marketing for "awareness of breast cancer" I was irked.
If you have lived in the Western Hemisphere at any point during the past two decades and you are not already aware of The Cause, please raise your hand.
Yeah. That's what I thought.
Problem is that most of these campaigns, they don't do much. Maybe they help some people feel better but not everyone (thank you Anne for that link). For example, I am the kind of person who gets angrier when someone tells me to "turn that frown upside down" and I am pretty sure that should I ever fall prey to breast cancer, a pink ribbon is going to mean jackshit to me.
I am not anti-research (though I may be anti-pinktarian -- thank you, Chair, for that term) but I am really tired of the constant focus on boobs (and let's be clear, it is boobs society is fixated on; no one talks about men who get breast cancer) -- lots of body parts can fall prey to cancer.
And while I am at it, please, for my daughter's sake, lay off all the pink. I don't care what anyone thinks, wiping one's ass with pink toilet paper is not helping anyone.